Course Learning Objectives
- Increase your ability to inform and convince through the use of language.
- Learn the forms and purposes of various business documents.
- Make decisions involving the selection and organization of content, media, and format of your documents.
- Understand the ethical and legal use of others’ intellectual property.
- Communicate information and ideas in written form by developing a clear, concise, convincing, and objective writing style that is adapted to the readers of the message
- Use principles of document design and visual rhetoric to make documents visually appealing.
- Collect, evaluate, analyze, organize, and interpret information.
- Use technology to write and edit business documents.
- Use standard grammar, punctuation, and mechanics in all of your writing.
- Develop your own editing and revision process.
- Show sensitivity toward and awareness of diversity, including but not limited to diversity of race, ethnicity, gender, sexual orientation, social and economic class, ability/disability, age, and religion.
UW-Eau Claire College of Business Learning Goals
The College of Business wants it students to excel in functional knowledge, teamwork, adaptability, communications, globalization, technology, organization-wide perspective, ethical knowledge and more. While all of the remaining areas are important, the College will focus its efforts on the following goals for its undergraduate and graduate programs. This decision is based on the belief that preparing students well in these areas will increase the students’ chances for long-term success.
General knowledge and skill areas
Management-specific knowledge and skill areas
General knowledge and skill areas
- Students demonstrate effective oral and written communication skills.
- Students can recognize and analyze ethical issues, choose and defend solutions related to the role of business in society, ethical leadership, ethical decision-making, and corporate governance.
Management-specific knowledge and skill areas
- Students understand the strategic implications involved in a global business environment.
- Students can identify the characteristics of effective teams.
- Students can utilize technology to assist them in solving problems.